A right-minded firm owner would not ask the teaboy to go through the books in order to cut his accountancy costs.
So what makes some, otherwise canny, entrepreneurs think they can afford a do-it-yourself approach to websites and internet advertising?
A article last year by Ad-ology revealed companies that didn't shop themselves during economic hard-times were perceived by 48 per cent of potential customers as being in financial difficulties, even if they weren't.
Reduced Advertising during recession Negatively Impacts consumer Perception by Michelle O'Brien demonstrates that a long-term commitment must be made to advertising - including on the web - for long-term success of a business.
It might seem like base sense to slash advertising, marketing and Pr budgets when belts need to be tightened, but the knock-on succeed is that a large chunk of funds is spent on damage limitation and rebuilding customer belief when money starts to flow again - costing more than it would have to enunciate a steady flow of investment.
Great results can be achieved by those who know all the tricks, including getting a good return on investment. Diy is one option - holding advertising, marketing and Pr in-house, even if the someone responsible for this is not a dedicated expert.
But internet advertising is like all things - what you get out is a reflection of what you put in.
Sometimes, though, habitancy get lucky. Whatever can put up a web page and host it on the domain name and free space that their Isp provides.
Publishing a basic firm webpage with sense details and maybe a photo can be the job of less than an hour for an enthusiastic amateur.
A boss or boss not willing to leave the collective prestige of her firm to occasion will no doubt reconsider an internet marketing branch to handle the web side of things.
This is one area where precision knowledge is vital and can't be fudged, and especially foremost to a firm that relies on internet sales or proximity to stay competitive.
Web designers and internet marketing agencies are keyword-keen and diligent about quest motor optimisation, H1 and H2 and either or not the webcrawlers will be able to by comparison such-and-such a text.
Flash is giving way to a more favorite kid on the block - the next generation of parallax scrolling, which can offer perspective on layered images according to the mouseover movements.
If you know how to use keywords optimised for your definite firm and how to attract quality, go right ahead.
But any firm boss considering a Diy approach should first ask themselves if they have this level of expertise. Because, in short, the only quickie websites we see on t'interweb-thingy are the house history site cousin Bill has been building for some months and the one for the local church.
Consistent speculation in potential can go a long way. All over the internet, actually, and into the homes of 1,700 million habitancy nearby the world.
Internet Marketing agency Or Bust?